WebAccording to the elaboration likelihood model of persuasion, there are two main routes that play a role in delivering a persuasive message: central and peripheral (figure below). … WebFeb 27, 2024 · This model proposes that persuasion happens through two routes: the central route and the peripheral route. Thus, the motivation to process the message will …
What is central and peripheral route processing?
WebThe heuristic-systematic model of information processing ( HSM) is a widely recognized model by Shelly Chaiken that attempts to explain how people receive and process … WebFeb 16, 2024 · Peripheral route processing is an indirect route, which involves a low level of elaboration, and uses peripheral cues to associate positivity with the message (Petty & … herb opalenicy
Elaboration likelihood model - Wikipedia
WebJan 10, 2024 · We process new information using two parallel systems, a fast, intuitive, less accurate one (called the peripheral route), and a slower, logical, more accurate one … WebMay 9, 2024 · The peripheral route to persuasion relies upon feelings or perceptions related to the argument. It relies more on emotional responses than on logical reasoning and critical thinking. With the... WebThe peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1986). Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement. matt bevin campaign website